11 Most Popular Experts’ Columns of 2009 on ClickZ
Twitter, Facebook, and other social networks commanded the attention of ClickZ readers in 2009. A look back at the year’s most popular ClickZ Experts’ columns shows that readers sought out practical advice on how to develop marketing strategies for social networks and how to measure the effectiveness of those strategies. Here are the top 11 columns:
1. Seven Top Online Marketing Trends for 2009
Increasing ROI, improving tracking, and enhancing customer focus are the name of the game.
By Heidi Cohen
2. A Social Media Strategy Checklist
Ten steps to building a social media strategy that delivers.
By Sean Carton
3. The Five Biggest Mistakes in Measuring Social Media
Attention world: It is now time to take social media seriously.
By Gary Stein
4. The ROI for Social Media Is Zero
If social marketing‘s done right, the potential ROI could be infinite. Five tips to get you started.
By Augustine Fou
5. Four Cheap or Free CRM Tools for Marketers
Generating leads is one thing. Tracking leads that come in through your Web site or online marketing activities is vital if you’re going to convert those leads into customers.
By Sean Carton
6. Five Ways to Use Twitter to Improve Your Marketing
Marketing considerations and how to measure the impact of using Twitter.
By Heidi Cohen
7. Web Analytics for Social Media
Everything you learned about Web analytics three years ago is now wrong. What to measure in social media.
8. Digital Media Predictions for 2010
What trends are strategists expecting to see in digital advertising and publishing in the coming year?
By Tessa Wegert
9. Twitter’s Long-Term Viability
Beyond all the hype, is Twitter really a great advertising opportunity?
By Sean Carton
10. What Google’s Sidewiki Means to Marketers
In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages.
By Sean Carton
11. The Corporate Face on Facebook
Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience. Some quick tips to get you started.
By Robin Neifield
Note: This list is based on ClickZ Experts’ columns written in 2009 that received the highest number of page views.
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