Toyota seeks damage control, in public and private (AP)

February 10, 2010 · Filed Under Business News 

In this June 5, 2009 photo, workers give the final check on newly assembled new 2010 Prius hybrid vehicles at Toyota Tsutsumi Plant in Toyota, central Japan. Toyota Motor Corp. is recalling nearly 200,000 of its signature Prius green cars in Japan for braking problems, the latest in a string of embarrassing safety lapses at the world's largest automaker. Toyota president Akio Toyoda will hold a news conference at the automaker's Tokyo office later Tuesday, Feb. 9, 2010 to outline details of the braking problem, including plans for a possible recall in the U.S., a company official told The Associated Press. (AP Photo/Shizuo Kambayashi)AP – In public, Toyota is running apologetic TV ads and vowing to win back customers’ trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can.

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