Cornell Study of Hotel Internet Marketing Tactics Quantifies "Billboard Effect" of Online Travel Agents (Hospitality Net)
October 30, 2009 · Filed Under Internet Marketing
When a hotel is listed on Expedia.com or Travelocity.com, it receives reservations not only through that channel, but it also gains reservations through other channels, such as its own website or telephone reservations. According to a hotel internet marketing study by Cornell assistant professor Chris K. Anderson, this “billboard effect” increases both reservation levels and average daily rate …
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