New Music Economy – The Music Marketing System
Music marketing system that teaches musicians how to work their business like an Internet Marketer. As used on artists on Cash Money, Warner Bros, etc. Pays 50%. genyrockstars.com/newmusiceconomy/affiliate s
New Music Economy – The Music Marketing System
 | US $43.99 End Date: Sunday Feb-19-2012 10:49:24 PST Buy It Now for only: US $43.99 Buy it now | Add to watch list |
Internet Marketing: Building Advantage in a Networked Economy
Product Description
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity – detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
Internet Marketing: Building Advantage in a Networked Economy
The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies
Product Description
(Pearson Education) A comprehensive guide to valuing technology companies, for investors, financial executives, venture capitalist, and other professionals. Includes 5 detailed case studies that cover the entire tech lifecycle, from Amazon.com to Cisco and Motorola. DLC: Valuation. Amazon.com Review
If the tech-stock swoon merely whets your appetite for this roller coaster of a market sector, and your eyes don’t glaze over at the very sight of formulas like “Return on Capital = EBIT (1 – t) / Capital Invested,” then The Dark Side of Valuation is the investment guide you’ve been waiting for. Whether considering New Economy firms at their peak or their valley, writes Aswath Damodaran, the problem has always been determining their true value with equitable dispassion. A leading expert on the topic, Damodaran begins by noting that standard corporate valuations are determined by four factors: cash flow from existing investments, growth expected from this cash flow, length of time this growth is sustained, and cost of capital to sustain it. In what he admits is not always an easy read, Damodaran then details various ways to adapt conventional valuation methods for companies that lack key traditional variables (such as profits, track records, and even competitors with which they can be compared) in order to arrive at realistic valuations. Those not scared off by charts comparing the historical risk for T-bills and T-bonds since 1928 will find this book worth a look. –Howard Rothman
The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies